Customer Information

Cookies Policy

This Cookies Policy explains how Archer Ecom Ltd trading as Pets True House ("Pets True House", "we", "us" or "our") uses cookies and similar technologies on our website.

This policy should be read alongside our Privacy Policy, which explains how we collect and use personal data more generally.

1. Who we are

Pets True House is a trading name and registered trade mark of Archer Ecom Ltd, a company registered in England and Wales.

Archer Ecom Ltd operates the Pets True House website and is responsible for how cookies and similar technologies are used on it.

For customer support, please use the contact form or support options available on our website.

2. What are cookies?

Cookies are small text files placed on your device when you visit a website.

They help websites work properly, remember information about your visit, improve user experience, and provide information to website operators.

Cookies may be:

Session cookies, which expire when you close your browser.
Persistent cookies, which remain on your device until they expire or are deleted.

We may also use similar technologies such as pixels, tags, scripts, SDKs, and local storage. In this policy, we refer to these technologies as "cookies" unless stated otherwise.

3. How we use cookies

We use cookies to:

make our website work properly;
enable basket, checkout, account, and subscription functionality;
support secure log-in and payment processes;
remember your preferences, such as cookie choices or region settings;
keep the website secure and help prevent fraud;
understand how visitors use our website;
improve website performance and user experience;
measure the effectiveness of marketing and communications, where applicable.

4. Legal basis for using cookies

Under the Privacy and Electronic Communications Regulations and UK data protection law, we may store or access cookies on your device:

without your consent where the cookie is strictly necessary to provide the website or a service you have requested;
only with your consent for non-essential cookies, including analytics cookies, optional functionality cookies, and advertising or marketing cookies.

Where cookies involve the processing of personal data, we process that data in accordance with UK data protection law.

You can withdraw or change your cookie preferences at any time.

5. Types of cookies we use

Strictly necessary cookies

These cookies are essential for the operation of our website and for providing services you request.

They may be used for:

basket functionality;
checkout;
account log-in;
subscription management;
payment security;
fraud prevention;
website security;
remembering cookie preferences.

These cookies do not require consent.

Analytics and performance cookies

These cookies help us understand how visitors use our website, such as which pages are visited, how users move through the site, and whether users encounter errors.

They help us improve website functionality, performance, and customer experience.

We will only use these cookies where required by law after obtaining your consent.

Functionality cookies

These cookies remember choices you make, such as region, language, display settings, or other preferences.

They help provide enhanced features and a more personalised experience.

We will only use these cookies where required by law after obtaining your consent, unless they are strictly necessary for a service you have requested.

Advertising and marketing cookies

These cookies may be used to measure campaign performance, personalise marketing, or help third parties deliver relevant adverts based on your browsing activity.

We will only use these cookies where required by law after obtaining your consent.

6. Cookie table

The table below describes the categories of cookies we may use. The exact cookies used may vary depending on the services active on the website at a given time.

Cookie category	Purpose	Strictly necessary?	Typical duration	Examples
Strictly necessary	To enable core website functions such as basket, checkout, account log-in, subscription management, security, fraud prevention, and remembering cookie preferences.	Yes	Session or persistent	Session identifiers, basket cookies, checkout session cookies, security cookies, consent-preference cookies
Analytics / performance	To understand how visitors use the site, monitor performance, diagnose issues, and improve the website.	No	Session or persistent	Page analytics, traffic measurement, error tracking, usage statistics
Functionality	To remember preferences and improve convenience, such as region, language, saved settings, or display choices.	Usually no, unless strictly necessary for the requested service	Session or persistent	Preference cookies, localisation cookies, remembered form or display settings
Advertising / marketing	To measure marketing effectiveness and show more relevant advertising, including through third-party platforms.	No	Session or persistent	Advertising identifiers, campaign tracking, remarketing cookies

7. Examples of cookies that may be used on our website

Depending on how our website is configured, cookies may be set by us or by third-party service providers that support our services.

Examples may include cookies used to:

keep items in your shopping basket;
remember your progress through checkout;
maintain account session state;
support subscription management;
detect suspicious or fraudulent activity;
remember your selected region or preferences;
record whether you accepted or rejected non-essential cookies;
measure website performance and visitor behaviour;
support payment or transaction security;
measure marketing performance where consent has been given.

8. First-party and third-party cookies

Some cookies are set by Pets True House directly. These are known as first-party cookies.

Other cookies may be set by third-party providers whose services are used on our website. These are known as third-party cookies.

Third-party providers may support services such as:

ecommerce functionality;
payment processing;
delivery tools;
analytics;
embedded content;
website security;
fraud prevention;
marketing and advertising.

Third-party providers are responsible for the cookies they set and for how they process personal data collected through them. You should review their own privacy and cookie policies for more information.

9. Consent and cookie controls

When you first visit our website, you may be shown a cookie banner or cookie preference tool that allows you to:

accept all cookies;
reject non-essential cookies;
customise your cookie preferences.

We will not set non-essential cookies on your device unless you have provided valid consent, where consent is required by law.

You can update your preferences at any time through the cookie settings tool on our website, where available.

10. Managing cookies in your browser

You can also control cookies through your browser settings.

Most browsers allow you to:

see what cookies are stored;
delete cookies;
block certain categories of cookies;
block all cookies;
clear cookies when you close your browser.

Please note that blocking or deleting strictly necessary cookies may cause parts of our website not to function properly. This may affect features such as account access, basket, checkout, payment, or subscription management.

11. International data transfers

Some third-party providers may process information collected through cookies outside the United Kingdom.

Where personal data is transferred internationally, we take steps required by applicable law to ensure appropriate safeguards are in place.

12. Changes to this Cookies Policy

We may update this Cookies Policy from time to time to reflect changes in legal requirements, technology, or our use of cookies and similar technologies.

Any changes will be posted on this page with an updated "Last updated" date, where applicable.

13. Contact and correspondence

For formal correspondence, please write to:

Archer Ecom Ltd trading as Pets True House
82A James Carter Road
Mildenhall
Bury Saint Edmunds
IP28 7DE
United Kingdom